About Penney, Ruddy & Winter
Penney Ruddy & Winter (PR&W) are Independent Financial Advisers based in the heart of the City of London. PR&W hold the prestigious Chartered status, meaning that we demonstrate the highest possible professional standards.
PR&W was formed in 2013 by David Penney, Peter Ruddy and Jeff Winter, who has since left the company. Peter and David previously worked together as Independent Financial Advisers and developed an extremely productive relationship, based on client care and highly technical advice. We identified the opportunity for growing a successful financial planning business and formed PR&W.
Our team includes two financial planners, each with different skills and fields of expertise, and both holding Chartered titles. PR&W also employs a Chartered Wealth Manager to carry out our investment research. We provide advice to clients with total assets in excess of £140 million. We are truly independent, with no outside influences.
We work closely with solicitors, accountants and other professionals, who refer their clients to PR&W for their financial planning needs. We value these recommendations from fellow professionals, as we understand the importance of providing the same level of client care that they have come to expect.
Peter Ruddy ACII ACIarb ABIBA, Chairman
Chartered Insurance Practitioner
Peter started his career at the General Accident. In 1977, Peter Ruddy & Partners was registered at Companies House. After 30 very successful years, Peter sold his business to an IFA in London, but continued to work as a self-employed consultant until 2013.Peter is a very well respected individual within the financial services industry and many of his clients are from within our industry.
Peter is a keen sportsman and a member of the MCC. Peter’s City connections include being a Liveryman of the Worshipful Company of Bowyers and having the Freedom of the City of London.
David Penney APFS, Director
Chartered Financial Planner
David has been in the financial services industry since 1999, graduating from the University of Birmingham. David started out at the Financial Services Authority and has since worked for a number of blue chip companies, including Barclays and Deloitte, as well as a medium sized IFA company alongside Peter Ruddy.
David is a General Practitioner, dealing with retirement planning, investment planning and estate planning, but he specialises in pensions advice. David is an Affiliate member of Resolution, an organisation of family lawyers, as he is an expert in the area of Pensions & Divorce. He is also a Pension Transfer specialist and can deal with any area of complex pensions advice.
David is also a Freeman of the City of London.
James Latchford Dip PFS
James has worked in the financial services industry since 2006 when he started working for Peter Ruddy and later David Penney. He joined Penney Ruddy & Winter Ltd at the outset and is working towards becoming a Financial Adviser. James has a Diploma in Regulated Financial Planning and is currently studying for the Advanced Diploma in Financial Planning to achieve Chartered status.
James is a Freeman of the City of London.
Charlie Edwards Dip PFS, Director
Charlie has been working in the financial services industry since 1985, starting his career with Albany Life, later to be merged with Canada Life. He worked in a variety of roles, including sales and technical training, before moving into compliance. He has extensive compliance and regulatory experience, having worked for national compliance support companies including The Tenet Group, and for over ten years with Bankhall PMS Ltd, more recently setting up his own successful Compliance Consultancy company. He subsequently joined Penney, Ruddy & Winter Ltd as a Director and as our Compliance Officer in August 2016.
Lydia King Dip PFS
Lydia has been in the financial services industry since 1999. Lydia started out at the Financial Services Authority working with David Penney and has since worked for a number of financial services companies, including Santander, St James’s Place, Deloitte and JLT. Lydia has the Diploma in Financial Planning with the Personal Finance Society. She joined Penney Ruddy & Winter in May 2015.
Lydia is now working towards becoming Chartered.